Public lecture by Bournemouth University [28 and 31 May 2012]

Public lecture by Bournemouth University [28 and 31 ?May ?2012] 1. Understanding the nature of and opportunities for word-of-mouth communication Date: 28th May 2012 Time: 18.30 - 20.30 hrs Venue : British Council Siam Square Book your seat here 2. From Global Graduate to Global Manager Date: 31st May 2012 Time: 18.30-20.30 hrs Venue: British Council Siam Square Book your seat here ----------------------------------------------------------------------------------- Topic: Understanding the nature of and opportunities for word-of-mouth communication by Fiona Cownie from Media School, Bournemouth University Date: 28th May 2012 Time: 18.30 - 20.30 hrs Venue : British Council Siam Square About the lecture: Word-of -mouth is cosistenly ranked as the most trusted form of communcation. Evidence suggests that hight levels of positive word-of-mouth drive business growth. Fiona Cownie, Head of student Experience within the Media School at Bournemouth University explores word-of-mouth communication strategies in practice including 'referral marketing', considers the use of net promoter scores (nps) and shares the outcomes of her ongoing research into students' word-of-mouth intention within higher education. Speaker Profile: An energetic and enthusiastic academic, with a background in advertising and direct marketing practice, Fiona Cownie is committed to enhancing students' experiences at Bournemouth University. Fiona is Head of the Student Experience in the Media School and works with colleagues within the school and across the university to develop strategic thinking focussed upon offering Bournemouth students a great educational experience. Fiona has worked in a number of roles within the University, most recently heading the Media Academic Group. Fiona's work in curriculum development saw collaborative education put centre stage within undergraduate and postgraduate pedagogic strategy with the aim of developing transferable and specialist skills appropriate to a cross-platform media environment. In recognition of this work, Fiona received a BU the ?Outstanding learning and teaching award? . Fiona's doctoral study is in the area of relationship marketing and higher education. Her thesis examines students' commitment within higher education and its impact on students' intentions to emit word-of-mouth communication. Free Admission Booking your seat here ----------------------------------------------------------------------------------------- Topic: From Global Graduate to Global Manager by Mark Ridolfo from Business School, Bournemouth University Date: 31st May 2012 Time: 18.30-20.30 hrs Venue: British Council Siam Square About the lecture: Employers are demanding from University graduates an increasingly broad and complex array of attributes, qualities and behaviour, in order to remain competitive and expand their businesses. Universities therefore must ensure they meet employer's expectations, by providing learning experiences and programmes of student that are not only academically rigorous, but which also help students develop their ' employability' Mark Ridolfo , Associate Dean(Student Experience) in the Business School at Bournemouth University, will examine how Universities can produce ' Global Graduates' with the attribute to become ' Global Graduates'. About the speaker: Mark Ridolfo is Associate Dean (Student Experience) at the Business School, Bournemouth University. A passionate, student-oriented innovator, Mark has been lecturing at Bournemouth University since 1992, having previously lived and worked in France, Germany and Italy. Mark's academic interests lie in the areas of enhancing the student experience, innovation in assessment, professional effectiveness and cross-cultural capability. He has delivered courses in presentations, report-writing, online communication, and negotiation, and, from 1997 to 2007, he was a visiting lecturer and curriculum advisor to the prestigious China-Europe International Business School (CEIBS) in Shanghai, China. In 2003, Mark was awarded the Bournemouth University Fellowship, along with his colleague, Bill Beetham, for outstanding and innovative work in internationalising the curriculum. Mark has given many workshop and conference presentations on this subject. In 2011, Mark's contribution to learning, teaching and assessment at Bournemouth University was further recognised, as he became the first recipient of the Vice Chancellor's Award for Making an Exceptional Contribution to Enhancing the Student Experience. Over the years, Mark has been very involved in quality assurance and enhancement activities with the University. He is also a highly experienced Programme Leader, who has managed both the Institution-Wide Languages Programme and the BA (Hons) Business Studies degree. Mark is at the forefront of the Business School's education enhancement and internationalisation strategies. Free Admission Booking your seat here Contact : British Council 254 Chulalongkorn soi 64, Siam Square, Phyathai, Bangkok 10330 Telephone +66 2 657 5678 Email educationuk@britishcouncil.or.th